www.ronnichols.com

As digital photography became a viable professional tool, Ron quickly adopted the technology and began developing ways to best utilize it in the portrait and wedding studio environment. As a studio owner for over 25 years, he quickly realized the difficulties facing photographers on transitioning to digital.

He began working with manufacturers and software developers on ways to best integrate their products into studios. As a beta tester for labs and developers, he quickly learned and created solutions to optimize workflow. He now provides consulting services to studios, labs and software development companies. He teaches digital transition through in-studio seminars, at affiliate schools, conventions and lab sponsored events. He developed the Ron Nichols Production Retouching Palette that has simplified portrait retouching and is now being used in studios around the world.

The Grand Ledge, Michigan studio continues as a successful venture, while mostly managed by Ron’s wife Carol and staff. The studio specializes in family portraits, children and high school seniors. Ron has been a "Top Seven Master" in Michigan many times, earned Gallery and Masterpiece Awards along with PPA International Loan Collection Prints.

The 2009-10 Professional Photographers of America President, he is a PPA International Juror and past chairman of the Education Committee. In 1998, Ron was also the recipient of one the highest honors bestowed by PPA, the National Award, given for service to advance the profession of photography.

Throughout his career, Ron has been active in local, state and national organizations. He has served with the Professional Photographers of Michigan and on the PPA Education and MAC committees. He co-founded the Great Lakes Institute of Photography (GLIP) and served seven years as its director.

His philosophy of service is not limited to the photographic community but extends to that of the Grand Ledge community. He served nearly 20 years as a board member of the Chamber of Commerce and lends a hand in many of the town's festivals and events.